This time 2 weeks ago I was asked by Paco Rabanne to be involved in their new PURE XS fragrance launch, which as you can imagine I couldn’t jump at any faster haha, mum used to buy me Paco Rabanne 1 Million every christmas so I just HAD to be involved! Me and a few other guys were invited for an overnight stay at The Ned hotel, which by the way is absolutely insane! If you’ve never been, the easiest way to imagine it is to think of a bankers, smarter version of Soho/Shoreditch House. I have been dying to stay there ever since it opened a few months back. We were welcomed with a goody bag of Paco Rabanne products including the new fragrance, which is amazing by the way! And the bottle just has a really nice heavy weight feel to it, almost like a whiskey glass. Although that night all us guys turned up to dinner smelling the same ahaha. The fragrance is great because of how easy it is to wear it from day to evening with the ginger, cinnamon and vanilla tones notes in it.
We spent the first night just chilling out, getting to know the new fragrance over dinner, socialising with all the other guys & the Paco Rabanne team and had a awesome whiskey tasting experience which was super nice, and obviously better than a standard Monday night haha.
The Tuesday morning we all had our munch then headed down to the studio, which by the way was the reason for all of this haha. We were shooting with the new Pure XS fragrance with one of my favourite photographers Joseph Sinclair! A studio shoot like this is not something I do all the time but love doing them every time, need to release my zoolander every now and then 😀
You can buy the fragrance here