This week me and Sophie headed out to Surf Snowdonia, North Wales to go surffffingggg! I’ve been dying to go to Surf Snowdonia ever since they opened a year ago, one of the best surfing machines that exists! and it’s so close to home! (kind of) We headed out there for 2 nights in their Pods (glamping as they like to call it) for 3 days of surfing! (My dream!) It took us 4 hours door to door, which to be fair was fairly easy, baring in mind when I


Just got back from Spain as you know, and although I love being away I couldn’t wait to throw on some boots and a pair of ripped jeans and explore my city. I was out shooting with Ben from Twenty First Century Gent and we came across this pretty sick street just outside the Bank of England Museum and we had to come back and shoot here! What do you think of this look!? Shirt – AllSaints | Henley – Forever21 | Jeans – ASOS | Boots – AllSaints


Hey guys! So I just got back from a super long holiday away in Lanzarote, Spain and it was pretty good! Here is a photo diary of the trip! I wish I documented more on the camera but carrying my heavy ass camera around with me everywhere I go is a pain so I hope you like what I shot! P.s. Follow me on Snapchat (JoeyLondonStyle) and you’ll see a load more behind the scenes on my next venture!

And it’s that time again! London Collections: Men! Definitely one that i’ve been looking forward to ever since my first ever time going in January. 4 days of absolute craziness. 4 days of meeting a load of new people, networking and enjoying the world we are in, this is really when Men’s fashion in London comes out in full force. I was travelling around LCM with a few of these top lads throughout the weekend, watching shows, attending events and I guess “pea-cocking” as anyone who knows about Pitti would

Hello peeps! Hope you are all well! This is the second part to my casual tailoring post series, (if you haven’t seen the first post click here to see it) with this look i’ve smartened it up a little bit without making it look super formal which makes this outfit so much easier to wear from day to day and can be worn in so many more situations. I added a white shirt underneath the suit and undone a few of the top buttons making it a lot more comfortable but also dresses it down a little.

Good dayyyyy! How are we? So as you may have guessed from the exotic trees in the preview image this is the project that I was talking about in my previous travel post. I have struggled trying to keep this project from you guys, I’ve never tried so hard to stop myself from showing you guys glimpses of the photos from this editorial. To date I think this had to be the most exciting shoot I’ve done, working with a wicked brand, awesome products and a pretty sweet location. Armani Exchange Watches had asked me to style a few


Why Havana you say? Why not, sounds cool and I look fairly Cuban so why not! My new favourite hat has made her first appearance on the blog (yes it’s a her) and I am 99% sure you’ll be seeing her the majority of the summer on my blog and socials! P.s. doesn’t this hat just remind you of Bruno Mars so much… Shouldn’t really have said that actually… now whenever you see me wearing the hat you will think of Bruno… damn. So my new found cuban style wouldn’t be

Tailoring Tailoring Tailoring, seems to be all I talk about recently ey. I tell you what, I think I am really taking to this suited and booted smarter-wear. Does this mean I am finally turning into a man? ha! So it’s just under 6 weeks until it’s London Collections: Men (LC:M) so it’s all coming together, planning what shows to go to, what clothes to wear etc etc, it’s all very exciting, bring on the crazyness of fashion week. On the note of planning outfits, last week I was in talks

Helllloooo! Casual Tailoring! Part 1! So it’s coming up to summer, as you can see by the rain drops in the photos… (lolz) and one of my favourite combinations I like to wear in the hotter months are my t-shirts and blazers, casual tailoring I like to call it. The casualness of the t-shirt mixed with the tailoring of the blazer, a great mix for those who are stuck in the middle (me!). I am going to show you guys a few different styles of suits and how you can casualise them


Hey peeps! This week I took to Greenwich to show off a new favourite of mine! I’m always one for throwing on a shirt over a tee, jumping into some comfortable jeans and sliding on a pair of cosy shoes. The thing you have to get right is making sure you look half decent even when you want to be comfortable and lazy! Now thats where it gets tough! For me, when it comes to styling it’s always the Coat or the Shoes that are the key piece’s of my outfits. I never

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